Growing customer expectations on the one hand, fragmented
purchasing habits and increased competition on the other are factors that are
changing the face of the e-Commerce landscape.
To remain competitive, companies must always be on the
alert. They need to adapt and innovate frequently in new and often
unpredictable ways. It is a challenge, but it is undeniable that opportunities
also come with challenges. Companies that can offer customers unique,
personalized and engaging shopping experiences will be rewarded with greater
brand loyalty and greater customer lifetime value. To do this, it is essential
to have stable bases from which to start to "scale" and be successful.
Magento 2 as an e-Commerce solution offers exactly that.
Designed for these rapidly evolving times, the strength, scalability and modern
architecture of Magento 2 allow you to implement unique shopping experiences
with the maximum in terms of technical performance.
With this post we will take a look at how, the migration to
Magento 2 can immediately benefit different areas of your business and we will
see how to also incorporate a PIM solution in your migration to M2 that will
have the power to increase your success.
1. More than just an update
If you are currently working on Magento 1 you may be tempted
to think of migration as nothing more than a simple update with perhaps some
new features. But it is much more than that!
Structurally Magento 2 is completely different: there is a
stark contrast in how it can affect your company's performance. While M1 was
primarily interested in the performance of your online store, Magento 2
represents more than a suite of solutions that includes multiple features. This
allows a truly omnichannel approach so you can meet customers exactly where
they are and in the way that suits them best.
So, whether you are a B2B store that tries to combine your
online store with multiple warehouses and distribution centers or a B2C brand
with the ambition to offer personalized interactions, Magento 2 can be your
point of reference
2. Native features
One of the main benefits of migrating to Magento 2 is the
vast number of features available natively, ready to use. These will provide
your company with tools and flexibility to value your customers.
Ready-to-use features include key points such as Analytics ,
Merchandising , Checkout , Search , Order Management and much more, all of
which are designed to meet your business needs. In addition, with Magento 2,
you will have access to numerous extensions in the Magento Marketplace , more
complete and subjected to checks to constantly guarantee high product quality.
3. Unrivaled Performance
If there is one thing that modern shoppers crave , it 's
speed .
Pages with "slow" loading and poor performance
cause users to abandon the site and unlikely to return in the future. Why
should you linger when you can go to another site (perhaps from the
competition) that has faster and perhaps more intuitive navigation?
Magento 2's global content delivery network and ad hoc
secure Cloud infrastructure offer unmatched speed in the industry (50% faster
than Magento 1) and is 99.99% SLA. This effectively means continuous and
optimized trading performance for your site.
4. Improving the customer experience
We already know that keeping customers engaged and calm
during each phase of the purchase process is a great challenge for any company.
Fortunately, with Magento 2, there are native features that will allow you to
deal with this problem too.
Here are some of the areas where Magento 2 is adapted to the
(often demanding) needs of modern buyers:
Elasticsearch: Magento 2's powerful search engine is
scalable horizontally and vertically, allowing customers to navigate through
search results quickly and easily
Experiences:
responsive themes and the Page Builder allow you to easily create and
modify sites and enrich them with content to offer engaging digital experiences
Check Out: the new two-step verification, the immediate
purchase option and the integration with PayPal will offer your customers a
quick and uninterrupted shopping experience, for higher conversions and regular
customers.
Maximize the success of M2 migration with PIM
The main advantage of a PIM is that it consolidates, manages
and improves all product information. The PIM allows you to collect data from
all your sources, enrich it and then automatically publish it in the sales, digital
marketing and digital channels. This means that thanks to PIM you have a
single source of information on product information, which increases efficiency
and clears errors in product data.
Read here – e-Commerce
website design services.
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