The Google Ads is a powerful tool to enhance your online traffic . With the creation of well-configured campaigns, you will have the chance to reach a much larger audience and thus generate more sales opportunities.
To achieve good performance, it is crucial to understand what steps should be taken when using this strategy. That way, it will be easier to take advantage of everything the resource offers.
Following, see the step by step to create a campaign on Google Ads and have the chance to stand out in digital marketing!
Create your Google Ads account
The first step is to create an account with Google Ads . Just have a Google account and integration is done instantly.
From this creation, you will have access to the ad platform and will be able to control all your campaigns. As it is important to make optimizations as you go, it is essential to remember your access.
Use Google Ads Keyword Planner
The keyword planner or Keyword Planner is an indispensable tool. It serves to check which keywords are most searched, cost per click (CPC) and even the competition.
It is interesting to select words that have to do with the business, in addition to the negative keywords, which will prevent the ad from showing on certain searches.
Regarding the specificity of the keyword, the long-tailed ones are bigger and have less traffic, but the visitors are more qualified. Short-tailed ones attract more people, but they may be less qualified. So, we need to consider these two characteristics.
Set up the campaign according to your plan
It is essential to have a well-defined plan to get the most out of Google Ads . This means that it is necessary to specify characteristics such as the objectives, the audience to be reached and even the competition to be won.
This will give you an idea of what type of ad to choose, such as whether it will appear on search pages or on the display network. You will also need to determine characteristics such as:
· locality;
· exhibition time;
· campaign duration;
· maximum budget and so on.
The settings can and should be updated as the campaign progresses. In addition, there is an issue that interferes with these characteristics: the ad's quality score.
Depending on the relevance and the text displayed, your ad may have a higher or lower index. The better it is, the less you will be able to pay for the cost per click. So, it's worth thinking about it to get the most out of the tool.
Hire a performance agency
Before putting any of the steps into practice, it is interesting to have experts on the subject. So, consider hiring a Abdul Rimaaz digital marketing agency that works with performance media. In this way, it is possible to obtain the best performance for your strategy.
A good agency will have qualified and experienced professionals, as well as having adequate tools and strategies. This way, your business will have all the support you need to maximize the return on your campaigns.
Using Google Ads correctly will enhance your company's digital presence. With these tips and professional support, you can explore all aspects of this tool!
To have no doubts when setting your budget, see how much you should invest in sponsored links !
