What is a guest post? What benefits does your website's SEO
bring? Discover the potential of this tool by reading our guide.
The activities of guest blogging is one of the most
effective marketing strategies that are very useful to improve the SEO of a website .
In this guide we will discover together the meaning of guest
post and how to write it to make it truly effective.
What are guest posts
and what they are for
Guest blogging means writing and publishing posts not on
your own website or blog, but on someone else's. Numerous advantages are linked
to this activity :
guest posting on other sites has SEO
positioning benefits as it allows you to get links to your website or blog
relatively easily, often from authoritative sources
writing a guest post also gives you the opportunity to build
new relationships, increase your authority and expand your user base by making
yourself known to an audience other than your site or blog.
How to write guest
posts effectively
To choose the right site or blog where to insert your guest
post, you need to carefully analyze the search engines and Facebook groups , as
well as monitor the behavior of competitors who, perhaps, have already tried
their hand in this field.
The next step is to consider the numbers of the site or blog
intended to host your post and analyze its contents , as regards the
consistency of the topics covered, the graphic design, the tone of voice and
the audience to which they are addressed.
It is important to also consider any
previous guest posts hosted by that site or blog, in order to have a clearer
idea of the potential effectiveness of your action.
Building an authentic relationship with both the site or
blog owner and his community is very important. For this reason, even before
attempting to write the guest post, it is advisable to interact (naturally)
with posts and within social channels.
The contact with the owner for the collaboration proposal is
fundamental: you must introduce yourself and make the interlocutor understand
the positive contribution that you are able to bring to your site / blog,
perhaps referring to previous experiences that have proved particularly
successful.
The thematic coherence between the subject of the guest post
and the other contents of the site that hosts it is fundamental because it is also
one of the parameters taken into consideration by Google to "unmask"
the paid guest posts created only to purchase a link. In fact, the contents
cataloged as spam are often off topic compared to the context in which they are
inserted.
Even at the level of writing it is advisable to follow the
line of the site or blog that hosts the post , both from a graphic point of
view and as regards the tone of voice . From an SEO NYC perspective, it is important to insert a link
to your site but it is equally useful to add internal links to the host site.
The latter action also serves to demonstrate to the site owner its attention to
its contents.
An effective guest post must then contain a call to action
to invite users to comment and interact. This will be useful for both the guest post writer and the
host guest.
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